Privacy Policy


1.1. Comprehensive Liquor Limited (We) are dedicated to protecting your personal data. This privacy notice (together with our Website Terms of Use and any other documents referred to on it) will inform you of our processing practices in relation to your personal data, and will outline your privacy rights, and how the law protects you. 

1.2. Please read this privacy notice carefully as to fully understand your privacy rights and our practices in processing your data. 

1.3. This privacy notice was last updated on [06 December 2021].

1.4. If you have any queries about this privacy notice or our processing practices, please contact us on:

1.2. Please read this privacy notice carefully as to fully understand your privacy rights and our practices in processing your data.


2.1. We are Limited a company registered in England and Wales. Our company registration number is 05974614 and our registered office is at Units 1-3 Concorde House, Charnley Road, Blackpool, Lancashire, United Kingdom, FY1 4PP.

2.2. You can contact us by phone on +44(0)1253 620376 or by email to

2.3 We may contact you by telephone or in writing to the email address provided in your Comprehensive Liquor account.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


3.1 We will collect and process the following data about you:

(a) Information you give us

(i) Identity and contact information. This includes your name, address, username, date of birth, gender, copies of your identification documentation, email address and telephone number.

(ii) Financial information. This includes your credit card details and details of any other payment method details used by you.

(iii) Profile information. This includes your username, password, order history, sale history, bidding history and feedback given on our site.

(iv) Transaction information. This includes details of payments made to and from you, details of products you have purchased or sold on our site.

(v) Marketing and communication information. This includes any preferences in receiving marketing from us and any third parties, and your communication preferences.

(b) Information we collect about you

(i) Technical information. This includes your Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating systems and platforms.

(ii) Information about your visit. This includes the full Uniform Resources Locator (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interactions information such as scrolling, clicks, and mouse-overs methods used to browse away from the page.


4.1. Visitors to our websites. We use a third party service to collect standard internet log information and details of visitor behaviour patterns. We collect this information to establish how many of our visitors are using particulars areas of our website. The information collected will only be used in a way that shall not identify you. We do not allow our third party service to identify you if you have visited our website.

4.2. Cookies. When you visit our website, your data may be gathered through the use of cookies. Cookies are small files which are downloaded onto your computer when you visit our website. The cookie allows us to gather data which will help us improve our site and service.

You may reject cookies from our website by altering the settings on your browser. If you choose to reject cookies from our site, you may be able to access some areas of our site.

Any third party may advertisement may also incorporate cookies for which we have no control.

For more information about the cookies we use, please see our Cookie Policy.

4.3. Online accounts and purchases. When you register for an online account or place an order, we will request personal data from you. The personal data will be used to verify for your identity for setting up your account or processing your order. This information will be used when you interact with us through our website.
Your personal data will be kept for a period of 12 months from the date that you last logged into your account.

4.4. Direct interactions. We may collect personal data from direct interactions with you. This may include:

(a) personal data collected when we visit you to value a proposed lot;

(b) any information supplied by you when you directly interact with us. This may include through correspondence, telephone calls and any other direct interactions; and



5.1. Marketing. We may use your personal data for marketing purposes. This may include:

(a) supplying information to you from us relating to the goods we offer, which may be of interest to you; or

(b) using or permitting third parties to use your personal data, so that they may supply to you with information on goods that may be of interest to you, where you have given consent.

You may withhold your consent when providing your details to us. If you have given consent but you wish to revoke your consent, you may revoke your consent at any time by giving notice. 

5.2. Disclosure to third parties. We may share your personal data with third parties. This may include:

(a) logistics providers organising the delivery of your goods;

(b) service providers who provide IT and service administration support;

(c) professional advisors including legal advisors, bankers, auditors, insurers who provide consultancy, banking, legal, insurance and accounting services;

(d) HM Revenue and Customs, regulators and other authorities where required by law;

(e) third parties, to who we may choose to sell, transfer or merge parts of our business or assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change in the ownership or structure of our business occurs, then any new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5.3. Transfers. Some of our third parties may be based outside of the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your personal data to a third party outside of the EEA, we ensure that a similar degree of protection is afforded by ensuring that at least one of the following safeguards is implemented:

(a) we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission;

(b) where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection as it is afforded in the EEA; or

(c) where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.


6.1. Data security. We have put in place in appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

6.2. Data breaches. We have put in places procedures to deal with any suspected personal data breach. We will notify you and any applicable regulator of a breach where we are legally required to do so.

6.3. How long we store your data. By law, we have to keep basic information about you as our customers (including Contact, Identity, Financial and Transaction Data) for six years after you cease to be a customer. This is for tax purposes.

We will also keep your purchase history for the duration of any warranty period applicable to the goods or services purchased, which may be in excess of the period stated above. 

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